Have you ever tried to spin a heavy flywheel? It takes a lot of energy to get it moving at first, but once it starts spinning, it gains momentum and becomes easier and easier to keep going.
The Flywheel Effect
The concept of the flywheel effect has been around for a long time, but it was popularized in Jim Collins’ book Good to Great and applied to business – it’s all about small actions that lead to significant progress over time.
By focusing on a specific area – customer satisfaction, employee engagement, or operational efficiency – and making small, consistent improvements over time, a company can build momentum towards significant growth.
Identifying Impact Players
So, how do you create the flywheel effect in your organization? One key is to identify your impact players, the individuals who have a disproportionate impact on your company’s success. These are the people who consistently go above and beyond, set high standards for themselves and others, and inspire others to do the same.
The Role of Impact Players
Impact players are crucial to the flywheel effect because they help initiate and sustain momentum. They identify opportunities for improvement, implement changes, and lead by example, inspiring others to follow their lead. Their contributions are especially significant as even small improvements can compound over time.
It’s essential for impact players to have a deep understanding of the business, its goals, and its challenges. They need to work collaboratively with others, communicate effectively, be willing to take risks, and make tough decisions. They must also have the drive and determination to see things through, even when the going gets tough.
Keep the Flywheel Spinning
To kickstart your flywheel, identify your impact players – those who consistently set high standards, inspire others, and drive positive change. They compound their contributions over time and can lead to significant growth.
To be an impact player, you need to understand your company’s goals, work collaboratively, communicate effectively, take risks, and have the drive to see things through. By focusing on small consistent actions and identifying impact players, you can create a sustainable path to growth and success.
About the Author: Joel Givan – Chief Growth Officer, TalentBridge
Joel Givan has over 16 years of experience leading high-impact teams within high-growth companies. He has a strong understanding of using data and analytics to improve sales processes and achieve sales growth. Leveraging his background in Sales and Operations Management, Joel collaborates with the team to design, implement, measure, and refine strategic sales plans for TalentBridge.